Commercial Partnerships
Partner with Kind Strategy to help fund charity projects.
For values-led businesses that want their marketing budget to create commercial value and community impact by helping fund campaigns, ad spend, and strategic support for charities doing essential frontline work.
Who this is for
For commercial organisations that want their investment to make a measurable social impact.
This page is for businesses that want a practical and credible way to contribute to causes that matter. A partnership with Kind Strategy gives your business a way to help fund charity projects through marketing budget, sponsorship, campaign support or skills-based contribution from your team.
- You want your investment to create measurable and provable social impact.
- You are looking for a more strategic alternative to one-off donations or disconnected sponsorships.
- You would like your Marketing team to contribute practical marketing capability to organisations that rarely have access to it.
How partnership works
Ways commercial clients can partner with us.
There is more than one way to contribute. Some partners choose to fund activity directly, others sponsor a campaign or project and others contribute internal capability to help charities get important projects off the ground.
01
Contribute ad spend
Allocate a portion of your marketing or media budget to help co-fund digital ad campaigns for selected charities and grassroots organisations. This can support marketing infrastructure set up like EDM modules, pilot digital campaigns, volunteer recruitment drives, awareness campaigns, fundraising activity or testing that helps a charity build evidence for future grants.
02
Sponsor a campaign partnership
Support charities through our three tiers sponsorship or co-funded partnership. This might involve helping bring one or multiple charity campaigns to life through funding, creative contribution, channel support or promotion across agreed activity.
03
Contribute your team’s time
Offer a few hours a week, a day a month or project-based support from your in-house marketing team. That contribution can help charities with practical work such as campaign planning, content development, ad creative, email journeys, landing pages, reporting or digital housekeeping they otherwise would not have capacity to do.
What your partnership makes possible
Your support helps turn good ideas into real campaigns.
Every commercial partnership helps make strategic and practical marketing support more accessible to charities and grassroots organisations operating with limited budgets. Your support means organisations can get clearer plans, funded tests, stronger creative, and more impact.
That might mean helping a small charity run its first volunteer recruitment campaign, giving a frontline service the confidence to test digital fundraising, or creating enough momentum for an organisation to unlock larger future funding. The goal is simple: direct more useful marketing support to teams doing important social impact work.
Why this model matters
A more useful form of corporate support.
Many businesses want to contribute to charity, but writing a cheque is not always the most effective or engaging option. This model creates a more active partnership, where commercial organisations can combine funding, capability and practical support to help marketing projects move from intention to execution – and reach their impact goals.
It also gives your team a clearer connection between everyday marketing work and community impact. Instead of support sitting on the sidelines, it becomes part of how your organisation shows up in the world.
Impact and reporting
How we report back on the impact you’ve helped create.
When you partner with Kind Strategy, the focus is not just on contributing – it is on clearly seeing what your support has made possible. Each partnership includes simple, transparent reporting so you can share outcomes with your team, customers and community.
Impact snapshots
After each funded project or campaign, you receive a short summary covering what was completed, key numbers (such as reach, clicks, sign ups or funds raised) and practical lessons.
Annual impact overview
Once a year, you receive an overview of how your partnership contributed across all supported charities, including the number of campaigns supported, hours of strategy unlocked and examples of on the ground outcomes.
Storytelling and content you can share
Where charity partners are comfortable, you have the option to share agreed stories, photos or quotes across your own channels – such as your website, social media or internal communications – to recognise the work and show your community what their business has helped fund.
Featuring your partnership in Kind Strategy channels
With your permission, Kind Strategy may also highlight selected partnerships in its own channels (for example, simple case studies or “thank you” posts) to celebrate the impact and encourage more businesses to get involved.
The aim is to give you clear, human stories and simple numbers you can confidently share – without adding heavy reporting overhead for the charities you are supporting.
Ready to explore a partnership?
Book a short conversation to talk about how your business could help fund charity campaigns, contribute ad spend, sponsor a project or offer practical support through your marketing team.