Kind ideas, strategic action.
Use digital to share your impact.
For charities, NFPs, and social enterprises who know their work changes lives, but aren’t yet using digital in a focused way to tell that story, reach new volunteers and find donors.
Why digital matters for your impact
Digital isn’t a nice-to-have — it’s how people find you.
Many organisations still aren’t sure digital can move the needle on what matters most: people knowing your service exists, volunteers putting their hand up and donations coming in.
Used well, digital can help you:
- Make more of the right people aware that your service is there when they need it.
- Reach new volunteers and supporters beyond your existing networks.
- Tell your impact story in ways that give funders and donors confidence to back you.
The free 90-day roadmap and optional pilot campaign are designed to show you, in a small and safe way, what’s possible when digital is aligned with one clear objective – more volunteers, more donations, or more people knowing your service exists.
Who this is for
For impact organisations with more mission than marketing capacity.
If you’re running programs, writing grants and responding to crises, marketing usually lands at the bottom of the list. This pathway is designed for small–mid charities and social enterprises who need a realistic starting point and a way to test digital without wasting precious budget.
- You don’t have a clear digital strategy and feel unsure what to prioritise.
- You need to show your board or funders that digital can work before they’ll invest.
- You’ve tried ad hoc posts or boosts, but never had a proper campaign or measurement plan.
- You’d value objective advice from someone who cares deeply about your mission, and isn’t trying to sell you a big agency retainer.
Step 1 Free digital strategy session
Start with a free 90-day roadmap.
Every organisation begins with a free digital strategy session and a plain English 90 day roadmap you can share with your team or board -no obligation, no sales pitch. Together, we pick one primary objective (awareness, service enquiries, volunteers or donations) and design a simple test to improve that number.
During the session
- 60–90 minute call (Zoom or in person in SE QLD).
- We unpack your goals, audiences, current activity and constraints.
- Together we decide what to do now, what to do next, and what to park for later.
After the session
- 2–3 page 90 day roadmap in plain language.
- Priority audiences and messaging direction.
- Recommended channels and tactics ranked by impact and feasibility, including zero budget options.
- 2–3 quick wins you can implement immediately.
- Simple measurement framework so you know what to track and what to ignore.
Step 2Optional pilot campaign & audit
When you’re ready, we can run a focused pilot campaign together.
Once you have your 90-day roadmap, some organisations choose to go a step further and run a small, well-designed paid campaign – often on Meta, with Google Ad Grants available by arrangement – to prove what’s possible before committing larger spend.
Free digital audit
Light touch review of your website and key social channels, with 3–5 priority fixes to support the campaign.
Campaign strategy & messaging
Clear objective (service awareness, volunteers, donations or enquiries), audience targeting, key messages and creative angles.
Campaign build
Recommended campaign/ad set structure (e.g. Meta) or search structure, plus ad copy and creative guidance—built or co built with you so everything is set up properly from the start.
Oversight & optimisation
2–3 check ins during the campaign to review performance, make adjustments, and a simple end of campaign summary with results and next steps.
We design the strategy, create and build the ads with you or for you (depending on your capacity), and translate the results into clear, actionable insights you can take to your leadership and funders.
Team upskilling available
If you’d prefer to build capability inside your organisation, we can run hands on training with your staff or volunteers – walking them through campaign setup, basic optimisation and reporting – so they learn by doing.
Why Kind Strategy
Why work with Kind Strategy?
Purpose over profit
We are a beautiful team of highly skilled marketing volunteers that want to use our skills to create positive social impact in our community.
Plans that match your reality
Everything we design is built for time poor teams, volunteers and tight budgets. If you don’t have the resources, we’ll leverage our networks and do our best to find solutions for you.
Calm, human-centred approach
We translate jargon into plain language and move at a pace that respects the emotional load of the work you do.
Access, not gatekeeping
Strategic direction is free for all impact organisations. Support is offered at a sliding scale depending on the capacity of your team.
Upskilling built in
We can train your team or volunteers so you build internal capability, not long term dependency.
Trusted partners, no kick backs
When you’re ready to scale, we can introduce you to specialist partners (creative, media, tech) who are willing to reduce their rates for charities – and we never take a cut of their fees.
The Kind Strategy
Projects we can help with
Each project starts with a primary objective – more awareness, more volunteers, more donations, more supporters – and is designed to be small, testable and realistic for time-poor teams.
Find people needing your service
The most important work – we build a content strategy across organic and paid to find new users that need your services.
We demonstrate reach, clicks and completed enquiry forms so you can see how many requests for help were generated.
Grow donations
Create creative assets, review and improve the donation journey, and design a small paid campaign to support the appeal.
We track visits to donation pages, completed donations and cost per gift, so you can report back to funders.
Raise awareness
Map your key audiences and where they spend time online, refresh core website pages, create social content that shares stories from your work, and run a paid awareness campaign to reach new supporters.
We track video views, web visits and enquiries so you can see if awareness is growing.
Find volunteers
Capture real stories of your volunteers and service, improve landing page and email journey, and run a small paid campaign to reach new volunteers beyond your existing networks.
We demonstrate reach, clicks and completed volunteer forms so you can see how many new volunteers were generated.
Why this pathway works
One roadmap. One focused test. Designed for your capacity.
Removes the barrier to getting started.
Strategy is free, so you can get clarity even if you have no campaign budget yet.
Keeps things small and testable.
A single, time boxed pilot means you’re not spreading limited budget across too many ideas.
Builds internal skills.
Staff and volunteers learn by doing, with templates and oversight.
Generates evidence.
Even a modest campaign can produce reach, clicks and enquiries you can point to in board reports and funding applications.
Pricing
What it costs.
Always Free
Digital strategy session + 90-day roadmap
Free for charities, NFPs and social enterprises.
Book free sessionSliding scale.
Pilot campaign
Grassroots / volunteer-led (<$100k revenue)
Pro bono
Small charities (<$500k revenue)
~$500–$1,000
Mid size charities ($500k–$2M)
~$1,500–$2,500.
Social enterprises / larger NFPs
~$2,000–$3,000.
*All paid projects are scoped with clear inclusions, hours and timelines before we start, so you know exactly what you’re saying yes to. Money is reinvested into the mission of providing free digital support to purpose-led organisations.
How it works
What working together looks like.
01
Enquire
Share a few details about your organisation and your goals.
02
Free strategy session
We run your 60–90 minute session and deliver your 90 day roadmap.
03
Decide on a pilot
If and when you’re ready, we scope a small paid campaign with a free audit built in.
04
Run, learn, repeat
We oversee the pilot, capture what worked and help you decide what to do next.
FAQs
Questions you might have.
No. Many organisations take the 90 day plan and run with it themselves, or come back later when they have capacity and budget.
We’ll still focus your 90 day roadmap on zero budget options—website conversion tactics, organic content, email, partnerships—so you can move forward.
For pilot campaigns, we design the strategy and build the campaign in your Meta ad account (and support Google Ads by arrangement), so it lives with you and can be turned on again whenever you need it.
Yes. Part of the point of the pilot is to leave you with a campaign framework you can copy for future donation drives, volunteer recruitment or service awareness campaigns—either with our support or on your own.
Absolutely. We can run hands on upskilling sessions so your staff or volunteers learn to set up, run and optimise campaigns themselves.
Yes. When you’re ready to go beyond a pilot, we can connect you with a small group of trusted specialists who understand the charity space and are open to reduced rates for impact work; there are no referral fees or kick backs involved.
Ready for a clearer 90 days—and a campaign that grows your impact?
Start with a free digital strategy session, and we’ll only explore a pilot campaign if it genuinely makes sense for where you are.