Kind ideas, strategic impact.
Smart digital marketing for people doing society’s most important work.
We help Australian charities, NFPs, and social enterprises share their impact, find their donors and grow their volunteer base – by making senior digital marketing genuinely accessible.
17+
skilled marketers & growing
8+ charity partners
waitlist currently at 15
Now
welcoming corporate supporters
What we do
What Kind Strategy does.
We’re on a mission to help every Australian charity, NFP, and social enterprise share their impact, find their donors and grow their volunteer base – by making senior digital marketing genuinely accessible.
Here’s how we help:
- We offer free strategic advice and run small ad campaigns that prove digital impact for charities – generating the results and reporting they need to unlock new funding, grants and board support.
- Our team produce content that tells your story, influences and encourages action – case studies, video, social content and campaigns built around the people your work changes.
- We sit alongside impact organisations as their ongoing Digital Partner – running strategy, campaigns and team upskilling at scaled pricing depending on revenue.
Here’s what makes this possible:
- We partner with a small number of Australian businesses each year as corporate sponsors who fund the campaigns, marketing infrastructure and ad spend that allow us to keep marketing accessible.
- We bring in skilled marketing volunteers and students to support the grassroots charities that have no budget and the causes our team cares about personally.
Everyone is welcome here – whether you’re a charity that needs help, a business that wants to back the mission, or a marketer who wants to give time to causes that matter.
Where do you fit?
Pick the door that sounds most like you. Each one takes you to the right place.
01 / For charities
I’m a charity, NFP, or social enterprise
We help impact organisations share their impact, find their donors and grow their volunteer base. Free strategy sessions for every organisation. Pilot campaigns on a sliding scale. Ongoing Digital Lead retainers available.
02 / For sponsors
I’m a business that wants to back impact
We partner with a small group of Australian businesses each year as corporate sponsors – funding the marketing infrastructure, campaigns and ad spend that put senior digital marketing in the hands of the charity sector. Three sponsor tiers, real visibility, measurable impact.
03 / For marketer
I’m a marketer who wants to give time
We bring in skilled marketing volunteers to support grassroots charities and causes our team personally cares about. Cause-matched, capped commitment and built around real campaigns.
THE THREE OUTCOMES
Three things we help impact organisations do.
Everything we build – every campaign, every piece of content, every retainer – is designed around one of these three objectives.
Share your impact
You know your work changes lives. We help you tell that story online so funders, sponsors and your community can actually feel it – through case studies, story-led content and campaigns.
Find your donors
We design donation campaigns that respect both your supporters and your budget – clear messaging, the right channels and reporting you can take straight to the board.
Grow your volunteer base
We help you reach new volunteers and supporters beyond your existing networks – with campaigns built around real volunteer stories, landing pages that convert, and a measurement plan so you know what’s working.
blog
Impact & Stories.
Case studies, charity story videos and plain-English thinking from the work — all in one place.
How 4 Voices Used Paid Digital To Reach More Women, Volunteers And Donors
In November 2025, I began supporting 4 Voices as a volunteer digital marketer. 4 Voices
May 10, 2026
KIND STORIES
We love getting to the heart of your cause.
As part of our support, we shoot a content series that puts one charity’s work front and centre. The series is free for the charities involved, supported by our corporate sponsors, and shared across Youtube, Instagram and our partner organisations’ own channels.
4 Voices
Who are 4 Voices, and how can you get involved.
Mar 2026
4 Voices
Ree, volunteer at 4 Voices, discusses how they have adapted their frontline services to meet women where they are.
Mar 2026
4 Voices
Jo, the founder of 4 Voices, shares her experience on homelessness crisis we’re experiencing in SEQ.
Mar 2026
4 Voices
What a volunteer wishes people understood about the women visiting 4 Voices.
Mar 2026
WHY KIND STRATEGY
Why people work with us
01
Built for the impact sector
Charities, NFPs, and social enterprises are the work — not a side hustle or a pro bono concession. Strategy, pricing and team are designed around the realities of impact organisations.
02
Senior, not junior
You work directly with someone who’s managed $2M+ paid media budgets, worked with digital agencies, and been responsible for driving commercial outcomes.
03
Plain English, always
We translate every piece of jargon, every metric and every recommendation into language your team, your board and your funders can actually use.
04
Strategy is free, work is fair
Strategic direction is free for every impact organisation. Paid work is on a sliding scale that respects what the sector can pay. Money is reinvested in the mission.
05
Capability built in
We can train your staff or volunteers alongside the work, so the knowledge stays in your organisation when our engagement ends.
06
Cause-led, not corporate
Our volunteers, our sponsors and our team are here because the work matters. We back grassroots charities with no budget and causes our team personally cares about.
20+
Years in marketing
ABOUT JENNA
Who’s behind Kind Strategy.
Hi, I’m Jenna, founder of Kind Strategy.
I’ve spent 20 years in marketing and 10+ years client-side leading digital and paid media. I’ve managed $2M+ in paid media budgets, run multi-channel digital campaigns and been responsible for setting and meeting commercial targets.
I started Kind Strategy because I believe the charity sector deserves the same calibre of marketing thinking that commercial brands take for granted.
$2M+
Paid media managed
10+
Years digital lead
20+
Years in marketing
The Kind Strategy Dispatch.
Helpful ideas and resources for impact organisations, real results from recent work, the latest from our content series and more
Whether you’re a charity, a sponsor or a marketer — there’s a place for you here.
Choose one and we’ll take it from there.